Social In 10
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
Episodes
183 episodes
Winning Internal Support and Outsmarting Social Shifts
Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules.In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and h...
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Season 3
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Episode 20
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9:49
The Crimes of Marketing, and How to Speak to Engineers on Social Media
Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance?In this episode, we explore the tensi...
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Season 3
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Episode 19
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7:28
Building a Personal Brand That Gets Noticed
In a competitive marketing world, your personal brand can be the difference between blending in and standing out.In this episode, we’re speaking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy to explore how ...
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Season 3
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Episode 18
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7:48
Balancing Your Brand and the Company’s Brand
For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the ri...
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Season 3
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Episode 17
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7:34
Less But Better: Simplifying Marketing Strategy for Impact
Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks and guiding principles for cutting through the noise and creating strategies that truly stick.Taith Wil...
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Season 3
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Episode 16
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5:08
Less Is More: Making Simpler Marketing Strategies Work
Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impa...
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Season 3
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Episode 15
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7:28
How to Balance Your Unique Voice with a Brand’s Vision
Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we explore how creatives walk the line between personal style and brand strategy.Hannah Bryant, a Social Media...
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Season 3
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Episode 14
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6:45
Is it Possible to Stay Creative When You're Always Creating?
When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with Hannah Bryant, a Social Media Manager at Catch a Fire, to discuss the tension between constant output and genui...
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Season 3
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Episode 13
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6:30
The Magic’s in the Details: Building Brand Trust from the Inside Out — with Dale Anne, Creative Lead at Canva
Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages.So how do you make every interaction feel coherent, intentional, a...
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Season 3
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Episode 12
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6:30
Make Meaning Your Brand’s Superpower — with Dale Anne, Creative Lead at Canva
A visually slick brand might grab attention, but without clarity, it won’t hold it. In this episode, we sit down with Dale Anne, Creative Lead at Canva, to discuss how businesses can leverage strategic branding to create deeper connections, gre...
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Season 3
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Episode 11
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6:59
Where Audience Segmentation Fails, and How to Fix It
Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Founder of Marketing Managed. We explore the importance of audience segmentation and where most businesses go wrong....
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Season 3
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Episode 10
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9:46
Wasted Tech Potential? Why Marketing Tech Often Goes Unused, and How That Impacts Lead Nurturing
Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused. Sitting down with Phillip Bacon, the Founder of Marketing Managed, we discuss some of the most common reasons compani...
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Season 3
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Episode 9
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9:33
The Next Act: Reinventing Marketing for a Streaming-First World
In this week’s episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strategy of ITV Studios in the crowded media landscape, as well as the key trends that are shaping the entertainment in...
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Season 3
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Episode 8
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8:52
AI, Audiences, and the New Attention Economy on Social Media
In this week’s episode, we’re talking to Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into how the entertainment industry is undergoing rapid change with streaming platforms, AI, and shifting viewing habits, plus what succes...
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Season 3
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Episode 7
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7:51
Why Real Stories Resonate
In this week’s podcast episode, we cover topics such as the most impactful B2B marketing strategies and the importance of truth in storytelling. Special guests for this episode include; Eden Bitton, Chief Marketing Officer fo...
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Season 3
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Episode 6
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7:23
Smarter, Faster, Sharper: How AI is Supercharging B2B Marketing
In this week’s podcast episode, we cover topics such as how AI is changing the B2B Marketing landscape and why human-first marketing matters just as much for consumers as it does for professionals. Special guests for th...
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Season 2
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Episode 5
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8:25
Social Media Mistakes We’re Still Seeing (And Why They Need to Go)
In this week’s podcast episode, we cover topics such as growing uniformity in industries such as film, design, fashion, and advertising. Plus, the Social Media Mistakes We’re Still Seeing (And Why They Need to Go)
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Season 2
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Episode 4
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9:01
From Friends to Founders: Building a Creative Brand That Actually Works
In this week’s podcast episode, we cover topics such as growing uniformity in industries such as film, design, fashion, and advertising. Plus, the origins of Giraffe Social, new staff, and building a business.Special guests for this epis...
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10:30
Human First Marking, The Future of Community Marketing and Fostering Deeper Relationships
In this week’s podcast episode, we cover topics such as Human First Marketing and where we see the landscape of social media and community marketing going in the next five years. Plus, we talk with our team about the relationship be...
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10:22
How to Grow your Online Community and Development of Human First Marketing
In this week’s podcast episode, we cover topics such as growing a strong community online, and how you can turn passive followers into active community members. Plus, we talk with our team about the development of Human First...
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Season 2
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Episode 1
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10:08
Long vs Short Form Video, Social Media Accessibility, and Meta’s Latest Metrics
In this week’s podcast episode, we cover topics such as long-form vs short-form video content, as well as the importance of accessibility in social media.We’re also joined by special guests Annabel Greig, Digital Content and Social Media...
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Season 3
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Episode 38
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9:51
UGC, Influencer Marketing, and Creative Social Media Direction
In this week’s podcast episode, we are talking all things UGC and Influencer Marketing, as well as creative direction in social media marketing.Plus, we’re joined by special guests Diana Bell-Heather, Creative Copy Manager for Next, as w...
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Season 3
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Episode 37
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9:48
Elevating Thought Leadership and Maximising LinkedIn Leads
In this week’s podcast episode, we cover topics such as brand authenticity with user-generated content (UGC), elevating your thought leadership through content, and some super helpful LinkedIn lead generation updates.Plus, we’re joined b...
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Season 3
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Episode 36
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10:23
Public Speaking in Marketing and the Risks of UGC
In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception.With s...
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Season 3
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Episode 35
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9:20
LinkedIn Strategies, Creative Direction, and Mastering UGC
In this week’s podcast episode, we’re talking about all things LinkedIn, Creative Direction in Social Media, as well as the best ways to obtain and make use of User Generated Content (UGC).With special guests Diana Bell-Heather, Creative...
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Season 3
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Episode 34
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10:08