Social In 10

Less Is More: Making Simpler Marketing Strategies Work

Giraffe Social Season 3 Episode 15

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Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impact.

Taith Williams shares practical ways to reassure clients and leadership teams that focusing on fewer, higher-quality initiatives can drive stronger results. We discuss overcoming fears, making the case for simplicity, and creating strategies that are both strategic and manageable.

Plus, we’re also speaking to Phil, the CEO here at Giraffe Social, to get his thoughts on the growing prevalence of AI on social media, and how despite this, brands can still maintain a human-first thread in their marketing.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!