Social In 10
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
Episodes
209 episodes
REWIND: UGC, Influencer Marketing, and Creative Social Media Direction
In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next.
Aligning Social Campaigns with Empathy to Drive Real Engagement
In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagement metrics.We break down how to map content to different ...
REWIND: How to Grow your Online Community and Development of Human First Marketing
This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss.In this week’s REWIND episode, we cover topics such as growing a strong co...
How to Turn Marketing Data into Stories That Drive Action
In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not just dashboards that get glanced at and forgotten.Plus, ...
How Marketing Helps Founders Raise Investment and Build Investor Trust
In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytelling, positioning, and brand visibility help both sides recognise ...
Choosing the Right Marketing KPIs to Measure Real Business Impact
In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with campaign objectives.We explore the most common mismatch ...
How to Scale DTC Brands with Full-Funnel Growth Marketing
In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and performance marketing, turning brand ideas into scalable revenue en...
How to Build an Integrated Marketing Strategy That Puts Customers First
In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. We unpack the structural and behavioural blockers that keep tea...
Bridging Complex Tech and Real-World Value in B2B Product Marketing
In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, data-heavy technology into clear real-world value that resonate...
How to Market Complex AI Products Without Losing Your Audience
Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.In this episode, James S...
Subscription Bundling Strategy, Partnerships, and Building Personal Brands
Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.In this episode, we’re j...
Using Data Storytelling to Build Better Customer Journeys
In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise customer journeys. Drawing on insights from her BrightonSEO talk, ...
Internal Communications Strategy, AI Training, and Personal Branding for Growing Brands
In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies.Emma shares how strong internal communications hel...
Patient-Centred Marketing in Medical Devices and Healthcare Innovation
In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial environments shapes her approach to healthcare and medical device marketing. We explore what strong marketing lead...
Speaking to International Students and Building a Career in Marketing
Join Lauren Salisbury, Marketing Manager at QA Higher Education, as she shares practical advice for marketers building their careers and reaching global audiences.Learn the key skills and habits that accelerate early-career growth. Disco...
Creativity, Compliance and the Future of Financial Services Marketing
Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath, Head of Marketing at True Potential, shares how he’s managed to grow awareness and engagement in a strictly reg...
Building High-Converting Content in the Age of AI-Driven Acquisition
In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing Manager at Node4, breaks down how AI-driven acquisition channels are evolving and what role content marketers must ...
Human-First Marketing & Rebuilding Hammer’s Identity
What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, ...
Design Psychology, Nostalgia & Emotion in Enterprise Marketing
Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and e...
Modern Demand Generation and the Growth Levers That Actually Matter
With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures.In this episode, Adam breaks do...
Standing Out in Fintech Through Smart Data and Sharp Creativity
Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that ...
The Essential Mindset Behind Marketing Innovation
Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold id...
When Creativity Meets Technology in Branding and Marketing
What separates a good brand from one that people believe in?In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, a...
Turning Expertise Into Impact Through Storytelling
Technical brilliance alone isn’t enough, it needs a story to give it direction.In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approa...
Capturing the Emotion of Sport Through Digital Content
Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals?In this episode, Chris Kynoch shares lessons from c...