Social In 10
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
Social In 10
83 // Why Authenticity is Key on Social Media
In this week’s episode, we’re discussing all the ways you can keep your brand authentic on social media. From making use of user-generated content, to owning up to your mistakes on social, our tips will give you the framework you need to make your brand feel more authentic in 2022!
Episode Highlights
- 00:39 - How we're shaking the January Blues
- 04:47 - Show up and show your face
- 08:29 - Influencer and User Generated Content
- 11:29 - Avoid hard-selling on social
- 14:08 - The importance of being honest
- 17:02 - Keep a consistent tone of voice
- 19:28 - US consumers now spend almost as much time watch video on social platforms as they do on traditional television
- 27:40 - Listener Question: How do I make sure I have an effective mix of authentic and brand-focused content?
Further Reading:
- Five INCREDIBLE TikTok Statistics 👇
https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ - The Most Important Social Media Marketing Trends to Plan for in 2021 👇
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/ - How to Master the Basics of SEO 👇
https://www.giraffesocialmedia.co.uk/master-seo-basics/
Want more episodes? Try these:
- Top Tips for Social Media Growth 👇
https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth - The Daily Struggles of a Social Media Manager 👇
https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager - How Will the iOS Update Affect Social Media Managers? 👇
https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers
Connect with us on Social Media:
- LinkedIn: https://www.linkedin.com/company/giraffe-social-media
- Instagram: https://www.instagram.com/giraffesm
- Twitter: https://twitter.com/giraffesm
- Facebook:
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!