84 // Interview with Lower Street CEO Harry Morton

In this week’s episode, Chloe direct messages founder and CEO of the podcast production agency, Lower Street – Harry Morton. Together they discuss if podcasting is still worth your time in 2022 and how to cut through the noise and make your agency stand out with branded podcasts.

Harry Morton Bio

Harry and the Lower Street team have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise, as well as multiple hugely successful agency podcasts.

Episode Highlights

• 02:09 - Why is there so much hype around podcasts right now?
• 04:06 - What is the secret to attracting engaged listeners?
• 06:02 - Tips to go from 100 to 1,000 monthly listeners
• 10:22 - Does current audience size effect how many new listeners your podcast is shown to?
• 13:01 - What are the best methods of monetising a podcast?
• 16:07 - How to promote your business through podcasts
• 18:44 - Can a podcast help you stand out from the crowd?
• 21:02 - Should you have a dedicated website for your podcast?
• 22:59 - What are the best ways to prepare for a successful episode?
• 25:42 - The best ways of promoting your podcast on social media
• 32:27 - What does the future of podcasting look like?

Further Reading: 

• Five INCREDIBLE TikTok Statistics 👇
  https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/
• The Most Important Social Media Marketing Trends to Plan for in 2021 👇
  https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/
• How to Master the Basics of SEO 👇
  https://www.giraffesocialmedia.co.uk/master-seo-basics/ 

 Want more episodes? Try these:

• Top Tips for Social Media Growth 👇
  https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth
• The Daily Struggles of a Social Media Manager 👇
  https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager
• How Will the iOS Update Affect Social Media Managers? 👇
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

Connect with us on Social Media:

• LinkedIn: https://www.linkedin.com/company/giraffe-social-media
• Instagram: https://www.instagram.com/giraffesm
• Twitter: https://twitter.com/giraffesm
• Facebook: https://www.facebook.com/giraffesocialmedia
• Pinterest: https://www.pinterest.co.uk/giraffesm/ 

About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!