The Giraffe Social Media Podcast

83 // Why Authenticity is Key on Social Media

January 13, 2022 Giraffe Social Media Season 1 Episode 83
The Giraffe Social Media Podcast
83 // Why Authenticity is Key on Social Media
Show Notes

In this week’s episode, we’re discussing all the ways you can keep your brand authentic on social media. From making use of user-generated content, to owning up to your mistakes on social, our tips will give you the framework you need to make your brand feel more authentic in 2022!

Episode Highlights

  • 00:39 - How we're shaking the January Blues
  • 04:47 - Show up and show your face
  • 08:29 - Influencer and User Generated Content
  • 11:29 - Avoid hard-selling on social
  • 14:08 - The importance of being honest
  • 17:02 - Keep a consistent tone of voice
  • 19:28 - US consumers now spend almost as much time watch video on social platforms as they do on traditional television
  • 27:40 - Listener Question: How do I make sure I have an effective mix of authentic and brand-focused content?

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About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!