In this week’s episode, Chloe direct messages Montreal-based entrepreneur and owner of inBeat agency, David Morneau. Together they discuss how to use micro-influencers to gather market insights at scale, and the strategies David has used to help his client scale their micro-influencer marketing efforts.
Episode Highlights
- 07:59 - How important is it that brands utlilise influencers?
- 09:09 - How many influencers should you work with on each campaign?
- 13:42 - How can small businesses maximise their influencer marketing campaigns?
- 18:26 - How do organic influencer posts outperform traditional ads?
- 21:13 - What mistakes have we made when approaching an influencer campaign?
- 24:26 - What are David's predictions for the future of influencer marketing?
- 27:01 - David's top recommendations
David Morneau Bio
David helps direct to consumer brands attract new audiences & grow beyond 7-figures through influencers with less than 25K followers. His agency, inBeat makes scaling paid advertising easy, by providing brands and consumer-focused companies with engaging user-generated-content from their network of micro influencers on Instagram and TikTok.
Learn more at https://inbeat.agency
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About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!