The Giraffe Social Media Podcast

79 // Why You Should Focus on Building a Community and Not Gaining Followers

December 02, 2021 Giraffe Social Media Season 1 Episode 79
The Giraffe Social Media Podcast
79 // Why You Should Focus on Building a Community and Not Gaining Followers
Show Notes

It is easy to become fixated on vanity metrics in the wonderful world of social media, however building a community is much more important. In this week’s episode we will be discussing why you should prioritise building a community instead of gaining followers. Quality over quantity is key!

Want your question answered? Send us a DM on Instagram 👉 @GiraffeSM

 

Episode Highlights:

  • 00:48 – Black Friday chat
  • 07:03 – Why you should prioritise building a community
  • 21:40 – Lush QUITS social media
  • 28:16 – Listener Question: Is there a brand on social media that I should aspire to?


Further Reading: 

Five INCREDIBLE TikTok Statistics 👇

https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

The Most Important Social Media Marketing Trends to Plan for in 2021 👇

https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

How to Master the Basics of SEO 👇

https://www.giraffesocialmedia.co.uk/master-seo-basics/

 

Want more episodes? Try these:

Top Tips for Social Media Growth 👇

https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

The Daily Struggles of a Social Media Manager 👇

https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

How Will the iOS Update Affect Social Media Managers? 👇

https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 

Connect with us on Social Media:

🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media

🔵 Instagram: https://www.instagram.com/giraffesm

🔴 Twitter: https://twitter.com/giraffesm

🔵 Facebook: https://www.facebook.com/giraffesocialmedia

🔴 Pinterest: https://www.pinterest.co.uk/giraffesm/

 

About The Giraffe Social Media Podcast

The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!